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The introduction brief / No. 01

A better introduction
begins before hello.

A working perspective on connecting businesses with a purpose.

BY TOMAS ERBENRESEARCH & INTRODUCTIONS4 PRINCIPLES
01 / The opportunity

Useful relationships often arrive too late.

A company needs a partner. A specialist has capacity. A founder is exploring a new market. Their interests may already align, but neither side knows the other is looking. An introduction can close that gap and give an opportunity somewhere to start.

02 / The judgment

Access alone is not enough.

The work is understanding who should meet, why now, and what each side could gain. That takes research and judgment. Trust develops through relevance and follow-through; a contact list cannot substitute for either.

03 / The discipline

Begin with a precise brief.

My starting point is your objective: the relationship you need, the constraints that matter, and the timing. We define what a useful counterpart looks like before approaching anyone. Interest on both sides and clear context make the eventual conversation more productive.

04 / The standard

Give both sides a reason to continue.

An introduction creates a possibility. The people involved still have to establish trust, assess the opportunity, and decide what comes next. My aim is to make that first conversation relevant, prepared, and worth their time.

A clear need. A relevant counterpart.
A reason to speak now.
Tomas Erben
ET Intro · Research & Introductions